Have you ever read a book so engaging that you just couldn’t put it down, fearing that it might explode if you did? Well, bestselling author James Patterson decided to turn that fear into a reality with a self-destructing book that literally explodes 24 hours after it’s been opened.
The self-destructing book is actually a marketing scheme to promote Patterson’s newly released novel, Private Vegas. The unique book comes with a hefty price tag of $294,038, but includes a first-class ticket to an undisclosed location, two nights’ stay in a luxury hotel, 14-karat gold-plated binoculars and a five-course dinner with the author.
The promotional video for this one-of-a-kind book is really quite hilarious. “Welcome to an experience that will blow your mind,” its protagonist says. “Hopefully not literally.” It describes the feeling of reading the book as ‘the most thrilling experience money can buy, created by James Patterson’. Although it doesn’t clarify exactly how the book will explode once the time is up, the experience will involve a bomb squad for safety purposes.