Can you bring dead wood back to life? No, but you can turn them into trees again! This was the slogan that fueled Greenpeace and Ogvily’s campaign to help people realize the dangers of cutting down millions of trees to create disposable chopsticks.
Two hundred volunteers from various Beijing universities answered Greenpeace’s call and set out to gather 80,000 used wooden chopsticks, from restaurants around the Chinese capital. They cleaned them all up and then assisted artist Xu Yinhai in assembling them into four life-like trees. It was no easy task, but Green peace hopes this effort will inspire Chinese people to be more conscientious about their use of resources.
According to statistics from China’s Forest Ministry, the country produces 57 billion pairs of disposable chopsticks, which require over 1.18 million square meters of forests. Since China’s wood resources are very limited (ranking 139th in the world) its people have to ask themselves if it’s worth sacrificing 3.8 million trees a year, for something they just throw away after a meal.
The chopstick trees were planted on December 20, 2010, in one of the most popular malls in Beijing, The Place, in the Chaoyang district, and are planned to be displayed at universities and art venues around the city.