Looking for an original Valentine’s Day gift? How about a special Kotoka strawberry hand-picked in Japan that comes pre-packed in a special gift box? It’s said to be very tasty, and it only costs $22.
City’super, a supermarket chain in Hong Kong, has come under fire recently for selling what many have called “the most expensive strawberry in the world”. Priced at 168 HK dollars a piece, these Kokota strawberries are apparently hand-picked to ensure that only the finest specimens hit the market, and flown in from Japan. They come individually packaged in plastic-covered paper boxes, complete with a straw nest and Styrofoam “sock”, to emphasize their exclusivity. Photos of the ridiculously expensive “designer fruits” have been doing the rounds on social media in Hong Kong and mainland China, with most people declaring themselves appalled by the display of decadence.
The supermarket, which advertises itself as a “mega lifestyle specialty store”, has responded to the negative feedback by saying that the retail prices of its products are based on a number of factors, including purchase price, transport costs, market conditions and product exclusivity. City’super representatives also added that the supermarket was merely trying to offer “more choices of premium fresh produce to Hong Kong customers”, and that the Kotoka strawberries were intended as special Valentine’s Day Gifts. After all, who doesn’t find a $22 strawberry romantic.