Labs To Go, a paternity testing laboratory in Virginia Beach, has come under fire for its use of a couple of controversial billboards that they claim were just intended to be funny. People didn’t see them that way, though, and it’s easy to see why.
The billboard that got the most attention in the media is located off Armistead Ave. near Downtown Hampton, and shows a male U.S. soldier standing next to a smiling postman, with the catchphrase “Who’s the Daddy” taking up most of the advertising space. While the fact that they chose an African-American man as the postman and a Caucasian soldier makes the joke extremely obvious, that didn’t prevent folks from expressing their disapproval of the advert.
The second Labs To Go Billboard is on display in Norfolk, and shows a blonde woman with a Pinocchio-like nose next to the catchphrase “Is the Mother a Liar?” and phone number of the paternity testing lab. This one didn’t sit too well with the local community either.