Only a generation ago, little girls had to beg their moms just to put on make-up for a special occasion. But things have changed quite drastically since then. Moms these days are actually pampering their daughters at kiddy spas with custom-made packages to suit their needs. And believe it or not, some of these girls are as young as seven!
Whoever heard of a seven-year-old needing a massage, right? But the demand is apparently so great that the spa industry has really begun to target children in a big way. Adult spas are adding separate menus of services for little girls, and most major cities in the US have day spas that are meant exclusively for children. Manicures, pedicures, hairdos, makeup, oil rubs and even custom-sized robes are made available to clients, who are often too young to have had their first pimple.
According to the International Spa Association, industry trends indicate that 25 percent of the approximately 20,000 spas in the US now offer services that are specifically meant for the under-13 set. They offer kid-friendly music, banana-scented facials, and age-appropriate vocabulary – customers are ‘princesses’ and toes are referred to as ‘pigglies’.