With over 150,000 followers, Skellie the skeleton is a true Instagram celebrity. Her account, aptly titled [email protected], chronicles her daily activities like hanging out at Starbucks, brunches with her BFFs, makeup-free selfies, visits to the dentist, chilling in the bath, or just staying home to enjoy a Netflix binge.
The whole concept apparently started as a joke between a few co-workers at a Toronto-based social media marketing company. “In early October, a pose-able, plastic skeleton arrived at our office,” said social media manager Dana Herlihy. “My coworkers took to it; someone taped a Starbucks cup to the skeleton’s hand and I took a photo for my personal Instagram.” When that photograph went viral, Dana decided to take a few more, and before she knew it Skellie had her own account.