Makeup and beauty products are generally created with women in mind, but one company seems to think that there’s a niche for men’s makeup as well. Formen actually has a whole line of makeup and skincare designed to fix several issues that men often struggle with.
Formen is the brainchild of Andrew Grella, who first realized the need for men’s makeup on on the day of his high-school prom. Nobody wants to show up at the biggest party of their life with a face full of acne, but that was just what Grella was going to have to do, unless he could find a way to fix things, and fast.
“I went to my mom and she said, ‘Let me put some makeup on you,’ and I said she was crazy,” the young entrepreneur recalls. “So I left and went to Shoppers Drug Mart and Walmart, places I thought would maybe carry products aimed specifically for men that could fix my problem.” To his surprise, after checking all the aisles at these cosmetic shops, he couldn’t find a single men’s product, so he had to accept defeat, return home and let his mother use her own makeup arsenal on his face.