A shirt that can be worn for up to 100 days without having to be washed or ironed is the dream of many busy men around the world. Now, thanks to textile start-up Wool & Prince, this miracle shirt has become a reality.
Six months ago, Wool & Prince founder Mac Bishop and his friends Katie Elks and Mike Major set out to make a better, longer-lasting button-down shirt. They just weren’t satisfied with the garments available on the market and decided to give men around the world an alternative that didn’t wrinkle and smell after a wear or two and didn’t require constant washing, dry-cleaning or ironing for long periods of time. After doing some research they discovered wool is 6 times more durable than cotton plus it naturally fights wrinkles and odors, without any added chemicals. With the help of 15 testers, the three young entrepreneurs developed their proprietary CottonSoft(TM) wool fabric that was light, breathable, durable and best of all soft. It was the perfect material they’d been searching for, but Mac wasn’t going to brag about its properties until he had the chance to test it out on himself. So he embarked on a 100-day challenge and wore the same magic wool shirt for 100 days straight, without washing or ironing it.