Like most people concerned about their eating habits and trying to lose weight, Alex Fontaine, an award-winning businesswoman, had tried virtually every diet ever invented. From hypnotherapy, acupuncture to “a flotation tank with whale music – which was lovely, but still didn’t do the trick,” you name it, she had tried them all, but with no real results. There had been no way of stopping Alex from reaching into her desserts cabinet and devouring everything in sight, until a party where she had a strong aversion to the bad smelling food she was served. Having rediscovered her brain’s behavior of associating food with smell, Alex managed to create an odor so foul that will instantly make you lose your appetite. With her Stick Yourself Slim fragrance and her beloved Sally the Skunk always by her side, Alex lost 10 kg and now wants to share her weight-loss philosophy with the world.
As you probably already guessed, the key ingredient of this perfume is the foul stench! It works by using the cool ability our brain has of associating bad odors with food that has gone bad. Our hunter gatherer ancestors often used this ability to determine which fruits and meats were safe to eat. Although we no longer use our olfactory system to determine how fresh and edible a morsel is, odors still govern our food likes and dislikes as well as determine our cravings for meals without even being hungry. With this principle in mind, Alex believes that with bad smells we can train out brain to reject fattening foods by making them seem undesirable.