Inspired by a Charlie Chaplin comedy, the World Custard Pie Championship is held every year, since 1967, in the village of Coxheath, Britain.
Teams came from as far as Germany and South Africa to compete in one of the wackiest events on the face of the Earth. Working in teams of five, contestants had to throw pies as accurately as possible, and hit opponents in certain parts of their bodies, to gather as many points as possible. Hitting an adversary in the face, earns the maximum of six points. Judges will also grant an extra five points for original and amusing styles of pie throwing.
Twelve teams took part in the World Custard Pie Championship 2010, and the champions were the High Pressure Cleaning team, who disposed of last’s year’s winners, Coxheath, in the final match. The pies used don’t actually contain custard, but they are made using a secret recipe.
The World Custard Pie Championship began as a charity event, in 1967, and as the years went by, it became more and more popular. Now bankers, and other people working in stressful environments welcome the opportunity to just let go and pummel someone with pies.
Photos by DAVID ROSE via Telegraph.co.uk