Too Good to Go is a smartphone app that allows users to order leftover food that restaurants would otherwise throw away at discount prices. Originally launched in Denmark, the service has recently been introduced in the United Kingdom by a couple of young entrepreneurs, after returning from the Nordic country.
The main purpose of this newly launched service is to cut food waste. Millions of tonnes of food are thrown in the trash every year in the UK alone, with restaurants accounting for fairly large chunk, so eco-entrepreneurs Chris Wilson and Jamie Crummie came up with a more profitable alternative. “It costs restaurants on average 97p for every meal they throw away so we are saving them that expense and giving them extra,” Wilson said. “And we provide them with all packaging so they have recyclable and eco-friendly boxes.” As for Too Good to Go users, they get the chance to order fancy dishes at low prices ranging between £2 to £3.80 per meal.