San Francisco-based startup Impossible Foods might have just achieved the impossible – making plants tastes like meat. Their Impossible Burger is made entirely of plants, but sizzles on the grill, oozes fat and reportedly tastes like a delicious cooked beef patty.
Red meat consumption around the world is at an all time high, but producing high quantities of meat to satisfy demand is not sustainable and it’s already taking a heavy toll on the environment. In recent years, experts have been busy coming up with alternatives to animal meat, like switching to a protein-rich insect-based diet, growing meat in the lab and even artificial meat made from sewage mud. But one San-Francisco company may have discovered a much more viable solution – a mashup of plant-based ingredients that tastes just like real meat. Impossible Foods has been working on an alternative to meat for the last five years, and its soon-to-be-launched Impossible Burger is already receiving high praise for its likeness to beef patties in taste, texture and appearance.
When former Stanford biochemist Patrick Brown founded Impossible Foods, he set his goal on creating a product that would change the world, and the Impossible Burger might do just that. He and his research team have spent years analyzing meat molecules to find out what makes a burger taste, smell and cook the way it does, in the belief that everything animal can be replicated using plant-based compounds. And judging by the testimonies of the few people who have actually sampled this revolutionary burger, Brown was right.