Rie Hosokai – Japan’s Balloon Dress Designer

Japanese balloon artist Rie Hosokai uses latex balloons to create unique dresses that can only be worn 24 hours before they deflate and change color in hot weather.

The latex balloons are inflated and hand-woven in different directions both vertically and horizontally, creating a texture similar to fabric. The amount of air that goes into each balloon is pretty hard to estimate when adjusting the size and volume of the dress, but the 35-year-old artist has been working with balloons for 10 years so she has everything pretty much figured out. She started  her career as a florist, before switching to balloon art and opening her very own studio, Daisy Balloon, where she creates all kinds of inflatable artworks.

Although her “fabric” is very inexpensive (just ¢0.09 cents a balloon), the dresses Rie Hosokai makes sell for thousands of dollars. They last only 24 hours before starting to seriously deflate, must be kept away from sharp objects and change color at high temperatures, yet these designer balloon dresses cost between ¥150,000 and ¥300,000 ($1,930 – $3,860). She has even sold a full set of balloon-made wedding dress, headpiece and bouquet for ¥1 million ($13,000).

Photo by Hiroshi Manaka

Rie Hosokai began making balloon wedding dresses two years ago, and so far she has sold 20 inflatable creations that she says lift people’s spirits and reminds them of childhood. “You can wow people at parties or weddings with a balloon dress. They’ll be surprised, ” she told Reuters reporter Hyun Oh.

 Photo by Hiroshi Manaka