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Don’t Freak Out, But Those Digital Adverts at the Shopping Mall May Be Watching You

A pizzeria in Oslo, Norway, recently came under fire after it was revealed that its digital adverts were actually filming passers by, analyzing their facial features and displaying different adverts according to a variety of factors.

The monitoring system was accidentally revealed at the beginning of May, when the system crashed and software code was displayed on screen instead of the usual ads. Linus Tech Tips forum user “Nepturion” happened to be passing by Peppe’s Pizza, in an Oslo shopping center, when he noticed the bizarre code generated on the digital advertising banner. A closer look revealed a small camera concealed in the wooden frame of the advert, and after watching the screen for a few minutes, Nepturion realized that the messages generated by the computer were describing him, and changed every time a different person passed by.

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New Taipei Restaurant Uses Bikini-Clad Waitresses to Attract Customers

A hot-pot restaurant in Taipei, Taiwan, recently got a lot of attention online after photos of young bikini-clad waitresses serving and interacting with customers went viral.

The hot-pot restaurant business in Taiwan and mainland China is very competitive, and it’s very hard for newcomers to get an edge by relying solely on the quality of the food and impeccable service. So the owners of ‘Fresh Feast’, a new restaurant that opened in the Songshan district of Taipei, decided that they needed some extreme marketing in order to get the word out about their eatery and attract customers. For the grand opening, they hired five good-looking models and had them serve customers dressed only in skimpy bikinis.

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Paternity Testing Lab Causes Stir with Controversial Billboards

Labs To Go, a paternity testing laboratory in Virginia Beach, has come under fire for its use of a couple of controversial billboards that they claim were just intended to be funny. People didn’t see them that way, though, and it’s easy to see why.

The billboard that got the most attention in the media is located off Armistead Ave. near Downtown Hampton, and shows a male U.S. soldier standing next to a smiling postman, with the catchphrase “Who’s the Daddy” taking up most of the advertising space. While the fact that they chose an African-American man as the postman and a Caucasian soldier makes the joke extremely obvious, that didn’t prevent folks from expressing their disapproval of the advert.

The second Labs To Go Billboard is on display in Norfolk, and shows a blonde woman with a Pinocchio-like nose next to the catchphrase “Is the Mother a Liar?” and phone number of the paternity testing lab. This one didn’t sit too well with the local community either.

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Russian Gas Station Offers Free Tank of Gas to People in Swimsuits and High Heels

A gas station in Russia’s Oblast region has been making headlines this week for organizing an unusual promotion – a free tank of gas to anyone who showed up dressed only in women’s swimsuit and high heels.

The ingenious publicity stunt took place on July 21st, in the south-western city of Samara, and only lasted three hours. Anyone looking to get a free tank of gas was invited to show up at the gas station wearing skimpy underwear and high heels. The rules were pretty simple – wear the appropriate attire, fill up the tank yourself, and go to the front desk to tell the station attendant the pump number and fuel type. Abide by this terms and you get a full tank absolutely free.

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Rugby Players Have Missing Teeth Replaced with Bottle Openers

In a sheer stroke of advertising genius, Salta Beer has given three rugby players who lost teeth in action ‘Beer Tooth Implants’ – metal implants that double as bottle openers! And yeah, they actually work.

“We decided to give rugby players back the teeth they had lost in battle,” Salta Beer explained. “But we weren’t going to give them a simple tooth back, we developed a unique dental implant; a specially designed tooth to open beer.” Three rugby players were selected for the unique procedure and were featured in a commercial created in collaboration with Ogilvy Argentina.

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Stylist Carves Intricate Designs into Men’s Hairy Chests

While some men like to leave their bushy chests intact, others prefer to stay groomed with a trim or a wax. And then there are a few fuzzy fellas who like putting an artistic spin on body hair. Helping the trend ‘grow’ is British celebrity hair stylist Daniel Johnson, who has been wielding his clippers to create skylines and iconic landmarks on the chests of hairy Brits.

Having cut the hair of English football giants like Ashley Cole, Gareth Blue and Erik Lamela, 32-year-old Daniel is now channeling all his talent and experience towards men who want to do interesting things with their chest hair. He calls the art ‘manscaping’, and his project is being sponsored by male grooming brand Braun.

Daniel said that he was inspired to take on the challenge after he came to know of the #chesthairbikini Instagram movement, where men trimmed their chest to resemble to shape of a bikini. Of course, his work is a lot more complicated and intricate. Once he’s done trimming and carving, the finished design consists of hair at five specific lengths – 0mm, 1mm, 2mm, 5mm and 15mm. This is a tough thing to do because chest hair is a lot shorter and curlier than hair on the head.

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Vacuum Company Brand Manager Eats Pasta Off Subway Floor to Demonstrate New Product’s Effectiveness

Ravi Dalchand, senior brand manager at Bissell Canada, will stop at nothing to demonstrate just how great his company’s new steam vacuum cleaner is. Believe it or not,  he has actually eaten pasta off the floor of a busy subway station, after cleaning it with the vacuum.

The event in question took place at Toronto’s Bloor subway station (one of the busiest in the city), where Dalchand was present with the KBS+ Advertising creative team. At the station, the team shot a video while he used the Bissell Symphony All-in-One Vacuum and Steam Mop to scrub a single spot on the floor. After just a couple of minutes, the floor appeared nice and gleam.

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World’s Dreamiest Ladies’ Bathroom Has All the Ryan Gosling You Need

The ladies’ bathroom at Bang Bang, a new San Diego sushi restaurant is so stunning that once they step inside, women don’t ever want to leave. You see, every inch of the walls is covered with posters and photographs of Hollywood heartthrob Ryan Gosling. I’m not going to waste time telling you just how dreamy this bathroom is for most girls; I think the pictures speak for themselves.

It’s a marketing strategy that’s so simple, it’s brilliant. Women are actually thronging Bang Bang, a Japanese social house, just for a glimpse of that bathroom. They’re taking ‘Gosling pics’ of themselves and putting them up all over the internet.

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Company Celebrates National Jerky Day with Meaty Mount Rushmore

Jack Link’s, a popular manufacturer of beef jerky, came up with a grand way to celebrate National Jerky Day this year. They organized the construction of ‘Meat Rushmore’, an all-meat replica of the popular American monument, Mount Rushmore. The 13 foot by 17 foot structure was unveiled in New York City on June 12, as a part of the Jerky Day celebrations.

The humongous meat mountain took 1,400 hours to assemble – it is covered in over 1,600 pounds of beef, pork and turkey jerky. If you were to lay out all the meat used in a single line, you’d end up with close to 10 kilometers of jerky. The core of the sculpture was hand carved using foam, and then each layer of jerky was individually applied over it. Over 20 staff members worked on the project, supervised by art director Alex Valhouli.

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Pizza Chain Advertises Rabbit Pizza for Easter with Billboards Made of Real Dead Rabbits

Eating rabbits isn’t a real Easter tradition, but that hasn’t stopped Hell Pizza from adding rabbit pizza to their menu this year. And that’s not even the strange part of this story. What’s really unusual is their marketing strategy. The New Zealand based pizza chain has put up billboards completely covered with real rabbit hides. The posters read: ‘New for Easter. Rabbit Pizza. Made from Real Rabbit. Like this Billboard’.

If you find that gross, you aren’t alone. The restaurant has been receiving severe backlash from locals ever since the billboards went up at multiple locations. But the folks at Hell Pizza are totally unapologetic. They’ve defended their PR stunt on their Facebook page: “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island.”

General manager Ben Cumming called rabbit meat one of the healthiest meats in the world. “Eating rabbit meat isn’t just environmentally sustainable – it’s actually helping to reduce pests,” he said. “It has a beautiful, subtle flavor and is a great match for the other ingredients on the pizza. You get chunks of the smoky rabbit flavor complimented by sweet and slightly spicy beetroot and horopito relish, then bursts of cream cheese and toasted pine nuts which linger on the taste buds afterwards. We think it’s going to go down really well.”

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Interstate Dating – Single Entrepreneur Uses Highway Billboard to Find Love

Finding true love can be really hard, but a young entrepreneur is hoping the giant billboard he recently put up in the Chicago area will make things a lot easier. It cost “a few thousand dollars”, but the man says finding his significant other is worth every penny.

“…I’m Gordon! Let’s have dinner!” is the simple message displayed on a new billboard overlooking the Stevenson Expressway, near Chicago, that Gordon Engle, a 40-something successful businessman hopes will help him find love. After becoming frustrated with online dating, Gordon decided to spend some real coin on the large advertisement that directs interested women to his website, where they have to answer a short questionnaire to qualify for an outing with the bachelor.  “You’ll spend several thousand on education, a quarter-million on a house, money on a car, but what’s your most important thing?” he asked during a WGNTV interview. “Your significant other. You’re going to go cheap on that? You can drop $19.95 for Match.com or drop some real coin for a billboard.” Although the billboard has only been up for a few weeks, Gordon says he already has about 15-20 “solid” applicants, with many other women getting in touch just to wish him well, even if they are not interested in a date.

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Life-Size Fiat Abarth Model Made Exclusively from Body-Painted Contortionists

Italian car-maker Fiat has partnered with renowned body painter Craig Tracy to advertise their sporty Fiat 500 Abarth in a truly unique fashion.

Craig Tracy is a master of body-painted optical illusions. From realistic animals to breathtaking sceneries, he is able to create just about anything from a a few expertly-painted flexible bodies, but he has really outdone himself for this new Fiat advert. The talented artist spent five days working with a team of female circus performers and contortionists, mapping out each one’s position in this human vehicle model and painting all the tiny details on their bodies. Although it would have been much easier, photographer RJ Mura says the team never even considered doing it in Photoshop, and that everyone strived to get the human Abarth looking just right without relying on post-production editing. All things considered, the end result is mind-blowing.

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Your Money Is No Good Here – Australian Cafe Invites Customers to Pay for Coffee with Kisses

Metro St. James, a French-themed cafe in Sydney, Australia, has been open for only three months but it’s gaining popularity fast thanks to an ingenious promotional offer that allows customers to pay for their coffee with kisses.

It’s no joke. During the month of June, people who choose to drink their coffee at Metro St. James between 9 and 11 am get the chance to pay for their order in kisses. “We’re bringing romance back! Take your partner to the café from 9-11am in June and surprise them with a kiss when you order your coffee. We’re not accepting your money, just your kisses,” the cafe’s Facebook page reads. But while the staff isn’t available for kissing, you don’t necessarily have to be a couple to take advantage of this original promotion. If you’re brave enough, you can just pick a random stranger from the streets, or an office buddy you’ve always had a crush on, all that matters is the kiss look genuine. In Metro’s cute promotional video, one of the waiters says: “We’ll watch you. It has to be a real kiss … a true kiss. I can see if it is a fake kiss. I am kind of a specialist.” So no cheating!

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Domino’s Creates Disk that Smells and Looks Like Pizza when Played

Pizza and movies are a popular combination, so Domino’s in Brazil decided to mix the two in a single package – a heat-sensitive movie DVD that looks and smells like their delicious pizza.

Domino’s Pizza teamed up with Brazilian advertising agency Artplan to create a truly ingenious campaign for their popular products. Taking advantage of the fact that movie rental stores are still very popular in the South American country, the creative minds at Artplan used thermal ink and flavored varnish to transform 10 new release titles such as Argo, 007, Dread and Dark Knight into appetizing disks that looked and smelled like pizza. They partnered with 10 video rental stores in Sao Paulo and Rio de Janeiro which distributed the media to unsuspecting clients. The DVDs were painted in black thermal ink and featured the movie title, but once the heat emitted by the player started affecting them, they gave away a pizza smell, and the black coloring was replaced by a delicious looking pizza image and the message “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.”

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Job Seekers Put Themselves in Window Displays Hoping to Get Hired

Unemployment in Europe has recently hit record highs, and although Denmark has been shielded from the eurozone’s economic problems thanks to its low public debt, qualified professionals are still finding it tough to get a job. Danish marketing firm Reputation Copenhagen has come up with an ingenious way of helping academics get noticed – putting them on display in storefront windows.

Many highly-trained professionals, ranging from former CEOs to lawyers and tax experts are currently finding it increasingly difficult to find decent employment on the Danish job market. Some of them have been trying for years, leaving their resumes with dozens of companies, without ever hearing back from them, and are now at a point where they are willing to try anything. Even putting themselves in display windows like mannequins, hoping to get noticed by someone in need of their services. Alexander Peitersen, managing director of Reputation Copenhagen came up with the idea of using his company’s office as a storefront for the campaign, as there are many businesses nearby that might be interested in the talent on display. So he set up a small desk, put up the “an available academic is sitting here” sign, and asked the unemployed to just sit in the windows like merchandise. It seems like a pretty desperate measure, but at least it works; according to the agency’s website 3 of the job-seekers in their window display got a job in a day or two.

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