Sick of having to clean up after irresponsible dog owners, authorities in Brunete, a small town 20 miles west of Madrid, came up with an ingenious way to keep the streets clean. They started sending the dog poo back to their owners in boxes marked “Lost Property”.
The council of Brunete had not approved a budget for the original street cleaning campaign, but advertising agency McCann was willing to do all the work for free. During the course of a week, more than a dozen volunteers patrolled the streets keeping an eye out for owners who didn’t clean up after their pets. As soon as they spotted an offender, they approached them and sparked up a conversation about their dog, trying to find out its name and breed. “With the name of the dog and the breed it was possible to identify the owner from the registered pet database held in the town hall,” a spokesman of the town council explained. As soon as the owner left, the volunteers picked up the poo and packaged them in cardboard boxes branded with the town hall insignia and marked as “Lost Property”. The smelly packages were then delivered by courier to the pet owners homes, along with a fine warning.