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Danish Museum Encourages Visitors to Scrath a Beautiful Lamborghini Gallardo to Send Powerful Message

If you’re the kind of person who shrugs at the mere thought of finding the tiniest scratch on their car, these photos are going to hurt, a lot. So if you’re the sensitive type, proceed at your own risk!

Last September, Danish museum ARoS Aarhus Kunstmuseum invited visitors to scratch a black Lamborghini Gallardo that had been placed on display, as part of the “No Man Is an Island” exhibition. For three weeks, everyone was allowed to leave a destructive mark on the expensive Italian sports car, and even though people were skeptical about the whole thing in the beginning, once they were convinced that there would be no consequences to their vandalism, they really did a number on the poor thing.

ARoS planned to leave the car at the mercy of total strangers for longer than three weeks, but the damage became so extensive during that time that they realized it would eventually go from black to completely white if they allowed the vandalism to go on any longer. They wanted to preserve the messages that had been scratched into the paint job up to that point, so they posted a guard in front of the exhibit and announced that the artwork was now complete and interaction with the car was no longer allowed.

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