Latvian coffee shop chain, Double Coffee, celebrated the opening of its second venue in Moscow, Russia, by creating a giant mosaic of its logo, from cups of coffee.
The event took place on June 18, on Old Arbat Street, in Moscow, where a group of designers armed with clipboards started arranging plastic cups of coffee right on the pavement. No one really knew what they planned to do, at first, but as their work started to take shape, everyone recognized the logo of coffee shop chain Double Coffee. To celebrate their second Moscow venue, right on Old Arbat Street, they used 3,300 cups, 220 liters of coffee and 120 liters of milk to recreate the brand logo. To finish the job, the young designers sprinkled ground coffee around the logo to keep the cups together. It’s not clear what happened with all the coffee once the tasty installation was dismantled, but I’m sure the curious crowd that gathered around it was more than happy to help clear the street.
A similar coffee mosaic of the Mona Lisa was created two years ago, in Sydney, Australia, using 3,603 cups of coffee and 564 pints of milk.