‘Wheelies’ are the latest accessories for motorcycles, developed by World Moto, a Bangkok-based tech company. Their invention allows bikers to convert a bike’s front wheels into full color LED screens – displaying mobile billboards, videos, animation or text of their choice. What’s great about Wheelies is that the display is stationary even when the wheels are in motion.
According to Paul Giles, CEO of World Moto, “The technology has the potential to turn essentially any wheel in the world into a brilliant, full-color billboard or video screen.” He said that the idea could appeal to motorcyclists who want to put a face on their wheels. “It gives their bike a face, sort of like an avatar.”
The ad for the product is amusing – it shows a gang of ‘hot’ girls choosing a geek on a motorcycle with Wheelies, over a cool biker dude. Wheelies are fun and quirky, and can show 30 seconds of video on a loop, managed by a web application. But they’re still in development stage. World Moto hopes to evolve the product to be able to stream video and play full length movies. Very practical. Not.