Ojo Obaniyi, a talented artisan from the Nigerian city of Ibadan has come up with an ingenious way of advertising his raffia palm cane weaving services – he covered the inside and outside of his Volkswagen pickup in the natural material.
There are a lot of raffia palm cane weavers in Nigeria, but one of them has managed to attract the attention of the whole internet, after photos of his unique advertisement-on-wheels were picked up by major news sites. 40-year-old Ojo Obaniyi had the original idea to cover up both the inside and outside of his small Volkswagen pickup in raffia palm cane. That includes the entire car body, the wheel caps, chairs, steering wheel and the entire dashboard. When he was done, he jumped in his one-of-a-kind vehicle and started driving around the city, attracting the attention of passers-by. Ojo, who has 20 years of experience weaving raffia palm cane, said “I wanted to prove a point that it is not only the educated elite that can make positive changes in society. We, the artisans also have talents to effect a change and make a positive impact in the society. That is why I decided that I too must do something that will make people to recognize me and know me across the whole world and by extension prove to the world that African and indeed the entire Black Race have very talented people.” This just goes to show you creative ideas and talent don’t need big advertising budgets to be effective.