In an attempt to prove their products are by no means disposable, German car maker Smart has teamed up with a cardboard manufacturer and designer Sarah Illenberger to created the world’s first cardboard-wrapped Smart.
It might sound and look stupid, but this cardboard Smart aims to somehow disprove the rumors that Smart cars are disposable. They want to show the world that even covered by heaps of high-quality reusable cardboard blocks, their Smart ForTwo model makes a lasting impression. I don’t know about the “lasting” part, but it’s definitely caught my attention.
Renowned designer Sarah Illenberger applied all the cardboard blocks by hand, in a pixel-like fashion that she feels emphasizes the sustainability of both the car and material.