Japanese bookseller Yoshiyuki Morioka has come up with a highly unusual concept for a bookstore – he sells one book at a time in a tiny shop located in Ginza, Tokyo’s luxury shopping district. Ever since he launched the store in May, he has stocked multiple copies of only one title per week.
You might argue that it’s hardly a bookstore if you can’t go in and spend at least a few hours browsing through hundreds of volumes, but Morioka never intended to create a classic bookstore. It’s like a weekly ‘suggested reading’ service – you just go in and pick up the book chosen for the week, relieving yourself of the burden of choice. Morioka said he came up with the idea a store that solely focused on one book at a time after organising several book-launch events at his old bookstore.
“Before opening this bookstore in Ginza, I had been running another one in Kayabacho for 10 years,” Morioka told The Guardian. “There, I had around 200 books as stock, and used to organise several book launches per year. During such events, a lot of people visited the store for the sake of a single book. As I experienced this for some time, I started to believe that perhaps with only one book, a bookstore could be managed.” To finance the store, Morioka sold his huge collection of Japanese wartime propaganda, famous for the quirky, strong graphics.
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