Intimate wellness brand INTIMINA recently released Period Crunch, a unique uterus-shaped breakfast cereal that also colors milk red.

Did you know that 82% of people are unable to correctly identify where the uterus is? That probably has a lot to do with the fact that we rarely talk about the female uterus, at least when compared to other, more well-known organs, like the heart or the liver. Well, Intima, a company that specializes in menstrual products, such as environmentally-friendly period cups and Kegel muscle training devices, would like to change that, and they’re going about it in an interesting way. Last month, the company announced its latest product, Period Crunch, a breakfast cereal that’s supposed to act as a conversation starter about menstruation in the average home.

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It sounds like the sarcastic name of a product you’d expect to hear in a satirical sitcom like The Simpsons, but Poop Like a Champion is an actual cereal that can allegedly get your bowls moving like nothing else.

Advertised as “the ultimate colon cleansing formula” or “the number one high fiber cereal for number 2’s”, Poop Like a Champion cereal is packed full of fibers and designed specifically to help you get those bowels moving. Its creators aren’t ashamed to admit that it’s not the greatest tasting cereal money can buy, but it’s not meant to blow you away with its amazing flavor, it’s meant to help you go potty, and apparently it’s very good at doing that. According to my limited research, it’s a combination of corn bran and physllium, sorghum flour and inulin, and each 1/2 cup serving contains 16 grams of fiber, or about 64% your recommended daily allowance for an average 2,000 calorie diet.

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American artist Ryan Alexiev uses different kinds of cereal to create colorful mosaics,from portraits like that of Barrack Obama to recreation of popular artworks.

Cereal is America’s number one breakfast choice and the third most popular product in supermarkets, so it makes sense why Alexiev chose it as a medium to examine the ideology of American consumerism, through his art. He hand places thousands of crunchy cereal bits to create detailed mosaics that literally look  good enough to eat.

Born in Los Angeles and raised in Alaska by two Bulgarian immigrants, Ryan Alexiev has worked with a lot of materials over the years, but he is mostly known for his cereal mosaics and landscapes like the Wizard of O’s and The Land Of A Million Cereals.

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