When a recent study revealed that expectant mothers want more empathy from their spouses, the executives at Aima maternity hospital in eastern China came up with a wonderful idea – ‘Pain Experience Camp’. The camp offers fathers-to-be the chance to experience the pain of childbirth by giving them electric shocks through special pads placed on their bellies. The shocks simulate labor pains by causing muscles to spasm.
The painful service was started in November and over 300 men have signed up for it since then. In fact, the response has been so overwhelming that in addition to free sessions twice a week at the hospital, Aima has opened a pop-up booth at the local Shi Mao shopping mall. Each session lasts about five minutes, during which a nurse gradually raises the intensity of the shocks between a scale of one to ten.