At The Generous Store Chocolates Cost Good Deeds Instead of Money

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If Charlie Bucket could win Willy Wonka’s entire chocolate factory for a good deed, why can’t we be awarded with at least a box of chocolates, right? Turns out we can! At The Anthon Berg Generous Store money is of no use, because all it takes to get some delicious chocolate is the promise of a good deed.

The pop-up chocolate store, located in the center of Copenhagen, opened its doors to the public last month. Inside, the boxes of candy are marked with unique price tags: ‘Don’t comment on your girlfriend’s driving for a week’, ‘Serve breakfast in bed to your loved one’ and ‘No talking behind your girlfriend’s back for a month’. The most popular of them all is ‘Help clean a friend’s house’. Hardly anyone touches the box that says ‘A week where you don’t lie to your father’.

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