Popular Q&A online platform AskFM recently launched its own cryptocurrency, ASKT, and decided to celebrate by hosting an original giveaway. Instead of simply giving away some tokens to randomly selected winners, they buried a crypto-wallet with 500,000 tokens in it on Mount Everest and challenged anyone brave enough to go find it.
The Dublin-based start-up is similar to Quora or Yahoo Answers, and is currently the world’s largest questions and answers platform in the world. But as part of its rebranding as AskFM 2.0, the company also launched it’s own cryptocurrency token, which it plans to use to reward users for quality content. In an effort to raise awareness about its new crypto, called ASKT, AskFM came up with a controversial publicity stunt that involves challenging brave people to climb Mount Everest and look for a cryptocurrency ledger with $50,000 in tokens buried somewhere on the summit. It’s ‘finders, keepers’.