The Russian branch of Domino’s Pizza was curious to know just how much people love their pies, so they came up with a promotion that challenged fans to get a tattoo of the Domino’s logo in a visible spot on their bodies, for the chance to win 100 free pizzas per year, for 100 years. The response was overwhelming.

When Domino’s launched their unusual promotion, on August 31st, they probably expected just a few die-hard pizza fans to take them up on their offer, but they were inundated by hundreds of photos of fresh tattoos on social media, in the first couple of days. In an attempt to stave off the wave of tattoos and requests for free pizzas, the company had to clarify that only the first 350 people to get the tattoo – which had to be at least 2 cm (0.79 inches) in length – and post it on social media would get the 10,000 free pizzas. They also released an image clarifying the visible parts of the body where candidates could get the tattoo, but that didn’t help things too much.

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Domino’s is taking pizza delivery to the next level by introducing the world’s first pizza delivery robot in Australia. ‘Domino’s Robotic Unit’ (DRU) is a three-foot tall, 450-pound robot that can self-drive at 12.4 miles an hour from a Domino’s to any location within a 20-kilometer radius.

The robotic unit consists of a battery-powered heated compartment that can keep up to 10 pizzas warm, and a chilled compartment for cold drinks. The water-tight, weather-proof acrylic plastic exterior and aluminum and mild steel interior will keep food safe, while LIDAR laser-light sensors located within the unit will help the robot detect obstacles on his route. To prevent thefts, customers can only access their pizzas by entering a unique code into the pizza compartment. DRU can drive on roads as well as pavements, and is programmed to promptly return to the store for recharging after all deliveries are complete.

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