The chairman of a large Chinese cleansing product company has been mocked after a video showing him biting into a bar of all-natural soap went viral on social media.

Speaking during an employee meeting, the boss of Hongwei, a well-known cleaning product manufacturer founded in 1952, can be heard doing a presentation of a laundry soap, telling people that it contains no harmful substances, just alkali, animal fat, and milk. To be as convincing as possible, the man takes a bar of soap and starts munching on it, before washing it down with a swig of water. Although The man’s extreme marketing technique was meant to demonstrate the all-natural ingredients, it was actually mocked by a lot of people, with some joking that the soap could be a life-saver during a natural disaster.

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This Indonesian woman who loves to lick various brands of hand soap and rate them by how good they taste is giving the phrase “clean eating” a whole new meaning.

Khosik Assyifa, a young woman from Indonesia’s East Java province, has become an unlikely Instagram sensation thanks to her bizarre eating habits. Assyifa has been posting videos that show her licking bars of hand soap and reviewing them based on taste. Just so we’re clear, she doesn’t just touch the soap bars with the tip of her tongue to get a taste, but licks and slurps them like you would an ice-lolly. She appears to be enjoying the taste almost as much as people love watching her do it. Her soap-eating videos receive thousands of likes and comments, including suggestions on what soap brands she should try next.

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Tempestt Henderson, a 19-year-old girl from Florida, has a rather peculiar addiction – she can’t help eating soap bars and washing powder. There are worst things to be addicted to, but this has to be one of the strangest.

The young girl remembers she loved the smell of washing powder on her mother’s cardigan and on her bed sheets, and so do many other people, but that doesn’t make them want to stuff their face with the toxic substance. But that’s exactly what Tempestt felt when she first dipped her fingers in washing powder and licked it off. ‘I dabbed the powder onto my tongue and it tasted so sweet, and salty…it just felt so right. I was hooked straight away.’ says the young nursing student.

She new that stuff was hazardous to her health, but she loved it so much she couldn’t stay away from it. From the moment she woke up, she would give in to her washing powder craving, ignoring the warning labels. Before she knew it, Tempestt began licking off the soap bubbles of her skin in the shower, and popping tiny chunks of soap in her mouth and suck on them. Eating soap felt much cleaner than just washing with it, and the young girl claims that at one point she would go through five bars of soap in a week.

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