A group of 12 overgrown pink snails have taken over Plazza Scala, in Italy’s fashion capital, Milan.
These unusual plastic models were created by the Italian Cracking Art group and are on a mission to change people’s lifestyle. In a world where everything is happening so fast, the pink snails are here to let you know “speed isn’t always a virtue” and slowing down to enjoy the beauty of the city can be quite refreshing.
“We need to play with the city to break with our obvious daily routine and rediscover the experience of moving about the city” said Finazzer Flory, Milan’s culture counselor. He added that the giant pink snails are shaped to resemble an ear to also make people listen to what’s going on around them
The slimy giants will be moved periodically towards the Palazzo Reale and, in January, they’ll make an appearance at the central train station. They’ll then go on a series of international visits to Amman, Tel Aviv and Chicago. They’ll return to Milan in 2015, as part of a 120-snail army. That sounds kind of scary…