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As Young Argentinians Shun Marriage, Many Are Paying to Attend Fake Weddings

Although most young Argentinians aren’t even thinking about marriage these days, they seem quite fond of wedding ceremonies. So they’ve come up with a bizarre party trend of fake weddings, where groups of 20- and 30-somethings get together to attend wedding-themed parties complete with fake bride and groom.

The idea was the brainchild of 26-year-old publicist Martin Acerbi, who, a couple of years ago, organised a fake wedding with four of his friends in La Plata, about 32 miles away from Buenos Aires. “It all started two years ago with a group of friends: we realised we hadn’t been to a wedding in a long time because hardly anybody is getting married anymore,” Acerbi says.

To his surprise, the event was a huge success which got him thinking about a new business. The friends went on to found ‘Falsa Boda’, a fake wedding organising company, in November 2013. They rent out real wedding locations, hire caterers, florists, and DJs, and make everything look like a real wedding. Except, there is no ‘happily ever after’.

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