For years, companies have been researching ways to best package potato chips to prevent them from being crushed, but one company is actually crushing them on purpose so that you can just toss them in your moth directly from the bag, without touching them with your hands.
I’m not yet sure if Fail Chips are an actual product or just a promotional stunt, but the concept behind them is actually pretty cool. Most potato chip fans will tell you that the best part of a bag are the crushed chip bits at the bottom. They’re super salty, super seasoned, and best of all, you can toss them in your mouth straight out of the bag, without having to lay a finger on them. Well, somebody decided to make the best part of the bag the whole bag. They take full-size chips, crush them into small pieces, package them in colorful bags and sell them as tasty snacks.