When his ex-wife, who left him after 12 years of marriage, told him he could do whatever he wished with her wedding dress, 38-year-old Kevin Cotter set out to prove a wedding dress isn’t as useless as you think, and became an Internet sensation in the process.
With the help of his brother Colin, box salesman Kevin Cotter managed to get over a painful divorce using what many would call an unorthodox therapy. Following his breakup and a family brainstorming session, the 38-year-old decided to try and find various uses for his ex’s wedding dress. Not the easiest of challenges, but the two brothers came up with 101 ways to reuse a wedding dress, started a successful site documenting their experiences and are now preparing to launch a book. MyExWifesWeddingDress.com became an Internet hit just three weeks after he started posing photos of ridiculous ways to repurpose a wedding dress, and letters of support started coming from all over the world. This inspired the Cotter brothers to come up with even more ridiculous dress uses. They discovered it made a great punching bag, yoga mat, shower curtain, snow camouflage, grill cover and even a Darth Vader scarecrow.