Sweetest-Ever Music Video Was Made with 288,000 Jelly Beans

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Director Greg Jardin spent the last two years making a music video for singer/songwriter Kina Grannis using a whopping 288,000 jelly beans. I think it’s fair to say this is literally sweetest video ever created.

Inspired by the jelly bean art of artists like Roger Rocha, Malcolm West and Kristen Cumings, Greg Jardin thought it would be a good idea to make a music video almost entirely out of jelly beans, for Kina Grannis‘ song “In Your Arms”. The young singer thought it was an amazing idea, although she did have some problems even imagining how it was going to look like, so the ambitious director got to work. He had a friend, who is an illustrator, draw up ¬†all the concept art and email it to him, and he turned into an animatic. There were over 2,300 frames he had to recreate out of differently colored jelly beans.

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