With his online experiment, Reddit user Justin Foley is demonstrating the power exclusivity. He’s proving how people will fall for pretty much anything – or nothing – by merely tagging it ‘exclusive’.
Foley set up a portal called ‘mostexclusivewebsite.com’, consisting of just a few lines of text and a counter. Access is granted to only one person at a 60-second interval. With the click of a button, you will be added to a virtual line of over 2,500 people (at the time of this writing), waiting to gain access. If you close the website window, the ticket is lost.
“The internet was designed to be open and accessible; what if I made a design that was the antithesis of one of the defining qualities of the internet?” Foley told The Washington Post. He added that about one in nine people are making it inside the website – the rest leave before their number is called. And Wired.co.uk explaines why: “The website is simple, and the concept both alluring and incredibly frustrating.”