Food Delivery with a Twist – Pop-Up Restaurant Parachutes Sandwiches to Customers

There’s nothing really speacial about toasted sandwiches, but when they’re delivered via parachute, people are bound to notice. Taking full advantage of this idea is a new Melbourne business called ‘Jafflechutes’. More pop-up eatery than regular restaurant, Jafflechutes is just a bunch of guys dropping wrapped sandwiches from their friends’ balconies, to customers down below.

The concept is quite simple – the owners first announce their next planned event. You then log on to the Jafflechutes website and buy a sandwich or ‘jaffle’ of your choice. The website tells you exactly where and when you can collect your order. You reach the venue on time, to find your sandwich floating down from the skies above. Then, you enjoy the said sandwich on the street.

Adam Grant, one of the co-founders, said that Melbourne is quite ideal for Jafflechutes, because of its abundance of inner-city laneways. “We try never to do it in the same place twice – we are usually doing it from friends’ balconies above the CBD,” he said. He started the business along with friends David McDonald and Huw Parkinson, last August.

Jafflechutes

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