While most lifestyle and fashion magazines are full of photos of slender male and female models photoshopped to perfection that create an unrealistic image of the human body, a fresh Japanese men’s magazine is taking a different approach. Mr. Babe is targeted towards chubby men, a body type that is rarely represented in the mainstream fashion industry.
Launched early this month, Mr. Babe describes itself as Japan’s first “fashion and lifestyle magazine of chubby men, by chubby men and for chubby men”. It’s main goal is to boost the confidence of its readers and convince them that they can lead happy successful lives regardless of the few extra pounds, by offering fashion tips, health and personal grooming advice and articles on romance and marriage. “Our magazine is in no way encouraging men to gain weight and become chubby,” editor-in-chief Norihito Kurashina said in a recent interview. “Our message is that chubby men can be attractive by making use of what they have now while being mindful of their health so as not to become obese.”