Lots of single people complain about how Valentine’s Day and other holidays are somehow designed to make them feel excluded, but this particular group of Japanese men have taken things even further – every year, they take to the streets to protest against the injustice of it all.
They are called ‘Kakumei-teki himote doumei’, which literally translates to ‘Revolutionary Alliance of Men That Women are Not Attracted To’. Popularly known as ‘Kakuhidou’, the group was founded in 2006, by Katsuhiro Furusawa, after being dumped by his girlfriend. He returned home dejected, and began reading the Communist Manifesto. That’s when he came to realize that being unpopular with girls is an issue of class and a form of discrimination. So on Christmas Eve that year, he stood outside JR Akihabara Station and handed out flyers with the slogan ‘Kurisumasu funsai!’ (‘Crush Christmas!’).