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Japanese Boutique Sells Jeans That Have Been Worn for at Least a Year

The Onomichi Denim Project, a chic boutique in Onomichi, Japan’s Hiroshima Prefecture, is a popular destination for denim enthusiasts looking for a pair of truly special jeans. The shop is well-known around Japan and even abroad for selling premium jeans that have been worn by select members of the local community for at least one year.

Selling used jeans, or any other type of clothing for that matter, is not exactly a new business model, but Onomichi Denim Project is not your average second-hand denim retailer. Created in 2013, as a collaborative effort between local designer Yoshiyuki Hayashi, textile expert Yukinobu Danjo, and Discoverlink Setouchi, an organization that aims to supports local industry, the minimalist boutique aims to draw attention to the city’s top-quality craftsmanship and its people in a unique way. Plus, while used denim is generally sold at a discount, these particular jeans actually get about twice as a expensive after being worn by somebody almost daily, for at least a year.

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Woman with “Perfect Size” Butt Makes a Living Trying on Jeans

Meet Natasha Wagner, who according to America’s denim industry, has a perfect sized butt. With a height of five feet eight inches and a 28-inch waist, her size 6 figure makes her the most coveted ‘live mannequin’ to create what popular denim brands believe to be the perfect pair of jeans.

So for the past 14 years, the 34-year-old fit model has been making a living trying on jeans for big brands like Gap, Lucky Brand, Old Navy, Levi’s, Paige, Vince, and more. Believe it or not, these brands have been making jeans to fit just one person – Natasha!

According to Jennifer De Clark, senior director of women’s design and merchandising at 7 For All Mankind, Natasha’s bottom is the perfect average of thin and curvy women. “Natasha’s curves are in all the right places,” she said. “And having perfect proportions is the key to a great jean that will fit many different body types. She is the perfect size 28!”

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Denimu – Using Old Blue Jeans in the Name of Art

It’s hard saying goodbye to your favorite pair of jeans, even when they’re way beyond wearable, but English artist Ian Berry has found a way to avoid throwing away denim, by using it to create beautiful works of art.

Netherton-born artist Ian Berry, who now lives in Sweden, has made quite a name for himself after his unique art, called Denimu, took the art world by storm. It’s hard to believe the idea of using old denim as medium for his art came after a call from his mother, Christine, asking him to clean out his room. “It was about six or seven years ago my mum was clearing out my old room and she wanted me to go through my things. I found loads of old jeans and denims and I noticed the different colors and shades. I kept hold of them but it was only about 18 months later I began to do something with them.” Little did he know his experiment would soon make him and his denim art famous all over the world.

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Canadian Company Invents Scratch-and-Sniff Jeans for Men

When I was a kid, scratch-and-sniff stickers were the rage. We had all kinds of flavors and odors back then. While I have no idea if kids these days are still into such things, it does seem the in-thing for grown men, not with stickers, but jeans! Last week, a Canadian company launched a brand new line of scratch-and-sniff jeans.

Naked & Famous Denim, a company based in Montreal, has introduced the jeans at a price of $150. What’s special about them is that they smell like raspberry candy, when scratched. Unfortunately, the smell does fade over time, and you’ll be left with just a regular pair of denim pants. According to designer and company founder Brandon Svarc, the scent will last through at least five washings. But he says it shouldn’t be much of a problem since many of their male customers don’t wash their jeans very often, and some never wash them at all.

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Researcher Proves You’re Washing Your Clothes More Often than You Should

Would you dare to sniff a pair of jeans that haven’t been washed in three months? If the very thought of it seems disgusting, wait till you hear this. This March, there’s going to be an exhibition of thirty such pairs at the National Gallery of Victoria, Australia.

The unusual collection of dirty jeans is the result of an experiment conducted by Tullia Jack, a researcher from Melbourne. In an effort to prove that people wash their clothes way too often, she recruited thirty volunteers to wear their jeans unwashed, five days a week, for three months. Ms. Jack is a student at the Melbourne University and a fashion lecturer at RMIT. “Not washing your jeans isn’t nearly as bad as it sounds,” she says. The experiment is a part of her Master of Philosophy thesis and she wants to use the findings to challenge our ‘extreme clean’ culture.

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