The Story of Liquid Ass – How Two Guys Got Rich by Making Things Smell Like Crap

Meet Alan Whitman and Andrew Masters – the guys who refused to grow up but got rich anyway. They’ve made a killing out of marketing a one-of-a-kind spray called ‘Liquid Ass’, which makes anything smell as bad as it sounds!

The product was born several years ago when Whitman was in high school – his parents had gifted him a chemistry kit and he used the ingredients to invent a smell that had a whiff of “butt crack, kind of sewer smell, with a little hint of dead animal in there.” He used it to play a prank on an English teacher he wasn’t very fond of, and that’s when he realised that what he had on his hands was a real weapon.

But the concoction wasn’t useful to him until about 10 years ago, when he was about to get fired from a truck manufacturing company. Things got pretty bad between him and the management, so along with his friend Masters, he decided it was time to bring out his trusty old weapon again.

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