They say posting new and interesting photos is a surefire way to success on Instagram, but one German man is proving that content doesn’t always matter. Rapper Maxim Kaizett has been posting the same picture of himself every day for a month, and the number of followers on the popular social network skyrocketed.
Maxim Kaizett, a member of the German hip hop group K.I.Z., only set up his Instagram account at the beginning of last month, but he already has over 40,000 followers. That’s not very impressive for a celebrity, but Maxim’s profile is a bit different. While stars usually flood their pages with new content to keep their fans satisfied, this guy only posts one photo a day, and it’s the same photo every day.