Intimate wellness brand INTIMINA recently released Period Crunch, a unique uterus-shaped breakfast cereal that also colors milk red.

Did you know that 82% of people are unable to correctly identify where the uterus is? That probably has a lot to do with the fact that we rarely talk about the female uterus, at least when compared to other, more well-known organs, like the heart or the liver. Well, Intima, a company that specializes in menstrual products, such as environmentally-friendly period cups and Kegel muscle training devices, would like to change that, and they’re going about it in an interesting way. Last month, the company announced its latest product, Period Crunch, a breakfast cereal that’s supposed to act as a conversation starter about menstruation in the average home.

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In an effort to make women’s period more comfortable, Swiss confiseur Marc Widmer has come up with a special chocolate that he claims can ease cramps and has a calming effect on consumers.

Called Frauenmond (German for “women’s moon”), the Swiss chocolate created by Widmer’s company, Chocolate with Love, contains 60% cocoa and 17 different herbs from the Swiss mountains. Widmer, a famous pastry chef with loads of experience at top hotels in Switzerland, says he came up with the idea for Frauenmond three years ago, after meeting a peasant family from Grafenort who brewed a tea to alleviate female period symptoms, from the same 17 plants he uses. Interestingly, their tea was also called Frauenmond.

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