Molecule, a newly-opened cafe in New York’s East Village, has sparked a lot of controversy when it started selling tap water for the price of $2.50 per bottle. It might sound like a scam, and many think it is just that, but the owners say the price is right for a taste of “pure H2O”.
Experts say New York’s tap water is among the safest and tastiest in the world, coming from “a watershed that is relatively pristine,” according to chemical engineer Lorraine Huchler, but some people believe it can get a lot better. Two of them, Alexander Venet and Adam Ruhf decided to actually do something about it, and opened the Molecule Cafe, in East Village, where people can buy tap water purified through a complex seven-step process. They have this $25,000 machine that uses UV light, ozone treatments, and reverse osmosis to make superior-grade water that its creators believe is worth $2.50 a bottle.
