New Company Lets You Test Drive a Tattoo Design Before Having It Permanently Inked

Why should ‘test drives’ be limited to cars? Momentary Ink, a Philadelphia-based startup has introduced the concept to tattoos as well – they provide highly realistic temporary tattoos that look and feel like real ink, so people can be sure they like them before making a permanent decision.

According to Momentary Ink founder Jordan Denny, the business is a response to people’s growing desire to get tattoos that are meaningful and symbolic. “People are getting rid of these cookie-cutter tattoos and really getting into more meaningful, complex, often custom design,” he told Mashable. “It really calls for a thoughtful decision, and requires a lot more of a flexible tattoo process.”

“We want to make it easier to visualize something much more powerful and meaningful to people before they get it done,” he added. “When it comes to the type of tattoos that people are getting today, it’s a lot harder to visualize and get on the paper exactly what you’re thinking. We allow them to really visualize what this thing is going to look like as an exact replica before they get it done.”

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