An insane new trend in China has online stores selling apples kissed by air hostesses at jacked-up prices. The ads for these apples show photographs of women dressed like stewardesses – thought to be trainees at Sichuan Southwest Vocational College of Civil Aviation – holding up the apples against their red lips. Some listings even have videos of the women actually kissing the apples.
The marketing strategy is obviously targeted at men, with lines like “take home the kisses of an air hostess.” Some sellers claim their apples have been kissed by as many as 500 stewardesses. Others are offering custom orders, based on buyers’ preferences. The apples are priced between 9.9yuan and 129.9yan ($1.53 to $20) per fruit, depending on the variety, while some shops are putting together ‘kiss hampers’ with apples and Ferrero Rocher chocolates.