In a bid to make people walk more, a London-based startup is introducing a new app that pays people in digital currency based on the number of steps taken per day. ‘Bitwalking’ will soon be available on Android and iOS users in the UK, Kenya, Malawi, and Japan.
Bitwalking’s currency units are called ‘Bitwalking dollars’ or BW$. Users need to walk a total of 10,000 steps (five miles) to earn BW$1, equivalent to $1. The maximum money that can be earned per day is BW$3. The money earned can only be spent in the app’s inbuilt marketplace, or exchanged for real money.
According to the company’s website, Bitwalking will be most relevant in developing countries, where rural workers don’t earn more than a dollar a day. So by walking around with a tracker, they could potentially earn three times more. “We believe that everyone should have the freedom, the ability, to make money,” the website states. “A step is worth the same value for everyone – no matter who you are, or where you are. What matters is how much you walk.”