Tomas Georgeson, an artist from Buckinghamshire, England, has come up with an ingenious way of getting people to visit the local Milton Keynes Gallery – he placed an advert in the local paper informing town folk that he has hidden a blank check for £8,000 ($12,600) somewhere in the gallery and that they are invited to claim it by March 1.
There are a number of ways to get people interested in art galleries. Some people bury themselves in a tiny hole for a whole week, others give birth in front of a live audience, but probably the most effective way is to actually offer visitors financial incentives. That’s what English artist Tomas Georgeson decided to do, in a desperate attempt to raise local interest in Milton Keynes’ gallery. He has apparently hidden a blank check for £8,000 somewhere inside the small venue, which visitors are invited to look for and claim as their own. Although the bold artist says it’s pretty much all the money he has, treasure hunters can be sure it won’t bounce. He describes his unusual gesture as a statement of support for the galley, and a way to”get people through the door and change the mood of the place.”