Jacksonville-based entrepreneur Jason Sadler has come up with an ingenious way to raise some money- he has offered to legally change his last name for the whole of 2013 to the name of the company who offers hims the most money. The online auction ended yesterday, and starting January 1st, Sadler will be known as Jason HeadsetsDotCom.
The soon-to-be-called Jason HeadsetsDotCom is known for his weird ideas of making money. His original business, IWearYourShirt.com, was launched in 2009 and required Sadler to wear a sponsored T-shirt featuring a company’s logo for a full day or an entire week, for a generous fee, of course. During the first year since the company’s inception, Jason wore a different T-shirt every day, and leveraged the power of social media sites like Facebook, Twitter or Flickr to get the word out about his clients. ”I wore a different T-shirt for 800 days straight. No day off,” he told CNN Money. ”I’d make online videos wearing the T-shirts, just going about my daily life.” He also tweeted about the brands, posted about them on Facebook and made a one-hour live video show on Ustream, where he talked about clients. Believe it or not, by 2011, Sadler had hired five people and was earning $250,000 a year in revenue, promoting important companies like Starbucks, Nissan or Zappos. How’s that for an original way of making serious dough?