For nearly four decades, Mark Gubin has been playing an epic prank on people flying into his hometown. As aircrafts descend into Milwaukee’s Mitchell International airport, passengers are greeted with a warm, welcoming sign: ‘Welcome to Cleveland’!
Gubin says that the sign – painted on the roof of his apartment in six-foot letters – has always succeeded at giving flyers a good scare. “There’s no real purpose for having this here except madness,” he told the Milwaukee Journal Sentinel in 2005. “Which I tend to be pretty good at.”
The retired photographer revealed that he first got the idea for the sign from his assistant, when he was having lunch with her up on his roof in 1978. She had noticed all the low-flying planes in the area, and told him it would be nice to make a sign to welcome people to Milwaukee. But then Gubin came up with an even better idea – a sign welcoming them to the wrong city.