A hospital in eastern China has decided to do away with plain white nurse uniforms. Instead, they have their nurses dressing up like flight attendants. The new initiative began earlier this month at the Lianshui Traditional Chinese Medicine hospital in Huai’an city. Their idea is to glamorize the otherwise thankless profession of nursing, and also provide patients with superior customer service.
Bu Haijuan, head of the hospital’s nursing unit, came up with the idea as a way to remind her nurses to improve their bedside manner. “If you think of all the professions of the world, which one comes to mind when you think of good customer service?” she asked. “It’s airline stewardesses, isn’t it? Nurses learn all sorts of technical skills at college but customer service can be easily overlooked. But flight attendants are specifically trained to have a good attitude and manners.”