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Vietnam’s “Old Flames” Market, Where Jilted Lovers Sell Memorabilia from Failed Relationships

In Hanoi Vietnam, a young entrepreneur called Dinh Thang has found a creative solution to the post break-up blues. Instead of wallowing among the leftover relics of failed relationships, such as love letters and clothing, Thang has boxed them up and put a price tag on them. In February 2017 he founded the Old Flames Market where the broken hearted can gather together and sell the remnants of their affairs to curious customers.

“This fair is only one of those many cool ideas my friends and I came up with after a chit chat about ex-girlfriends, boyfriends, and things,” Thang told Vietnam News*. “After the break-ups, we found there were many objects left in our homes by old lovers, and we do not want to see them again since they remind us of unhappy memories. However, these things were still in good shape. It would harm the environment if we tossed them away. Then, we thought we should make an exchange with other people, so the objects would find new owners. They can buy new, good objects and we protect the environment. It’s a win-win.”

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