Accidents caused by drunk driving are a major problem all around the world, and the city-state of Singapore is no exception. With over 2140 reported cases of drunk driving in the last 12 months, authorities are having problems dealing with the issue efficiently. Luckily, Zouk, one of the hottest nightclubs in South-East Asia seems to have come up with an ingenious way to thwart the dangerous practice.
Statistics show almost every drunk driver thinks he is sober enough to drive, but what if you could show them they are wrong and convince them to take a taxi home instead? That’s the idea behind Zouk’s pee analyzing urinals. The nightclub partnered with marketing agency DDB Group to create a unique system of identifying and testing drunk drivers that would discourage patrons from driving home intoxicated. They started by replacing the usual parking coupons with RFID (Radio Frequency Identification Device) cards which were exchanged with car keys by the club’s valets. Then they fitted every urinal with pee-analyzing gadgets that could detect alcohol in the urine and reset for every new user. The gadgets were connected to an RFID reader which identified drivers through their parking cards. If their alcohol level was above the legal limit, the card was tagged and a message was displayed above the urinal, telling them they’ve had too much to drink and advising them to call a cab or use Zouk’s drive home system.
