Kiyoto Saito, a young rice farmer from Kengo, Japan’s Yamagata prefecture, is trying to change people’s perception of agricultural work through his unusual attire. Whether he’s driving a tractor, or is standing up to his knees in the marshy rice fields, Kiyoto is always wearing an elegant suit complete with shirt and tie.
Kiyoto’s family has been cultivating rice in the fields around Kengo for around 400 years, but as a teenager he found the tradition boring, and moved to the city. He returned to his native town a few years ago determined to start a family and get involved in the family business, but decided to put his unique twist on it.
The idea of wearing a suit in the fields started as a joke. One day, at the dinner table, his brother joked about farming in an elegant suit, but Kyioto took it seriously. He viewed the idea as the perfect way to change public perception of agricultural work in Japan. “Most people think of farmers as ‘dirty all day’ and not making much money,” he told Zoomin TV. “I want youngsters to think ‘ farming looks fun’.