A Russian bank has found the perfect way to leverage the popularity of Pokemon Go to promote its products. Sberbank is offering Russian players free Pokemon Go insurance, promising to compensate players with up to 50,000 rubles (about $800) in case of gaming-related accidents.
Playing Pokemon Go can be a very fun experience, but as you’ve probably already heard on the news, the addictive game can also cause serious accidents. Ever since the game’s release, people have been crashing into police cars, tumbling down stairs, getting shot and someone has even fallen off a cliff in their effort to catch the best Pokemon. These rare, but troubling occurrences have inspired Russian bank Sberbank to develop a product aimed exclusively at Pokemon Go players – free insurance that only covers injuries sustained while playing the popular mobile app.