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Canadian Company Invents Scratch-and-Sniff Jeans for Men

When I was a kid, scratch-and-sniff stickers were the rage. We had all kinds of flavors and odors back then. While I have no idea if kids these days are still into such things, it does seem the in-thing for grown men, not with stickers, but jeans! Last week, a Canadian company launched a brand new line of scratch-and-sniff jeans.

Naked & Famous Denim, a company based in Montreal, has introduced the jeans at a price of $150. What’s special about them is that they smell like raspberry candy, when scratched. Unfortunately, the smell does fade over time, and you’ll be left with just a regular pair of denim pants. According to designer and company founder Brandon Svarc, the scent will last through at least five washings. But he says it shouldn’t be much of a problem since many of their male customers don’t wash their jeans very often, and some never wash them at all.

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